FREE mini yorkshire puds with beef and horseradish by night and homemade gingerbread men by day if you answer the question 'What do YOU love about Britain?' We'll be outside all your local clubs and shopping centres.

Part of the madness of Published Britain! Prepare to see us in all your favourite bars...

It's been decided! Published Britain magazine will cost £2.00 and be available to buy from all local travel services, such as train and bus stations!

My description of the type of person im targeting... The consumer is someone who travels a lot in their day to day life perhaps by train or bus. They enjoy listening to music whilst they travel but would also browse through any magazines provided to pass the time for example on a plane journey or the London Underground. They may have a part time job or be a recent graduate so their disposable income will be relatively low, my primary research found on average they would be willing to spend £100- £200 on a holiday in Britain so the content will need to incorporate this. Music is an important part of their lifestyle. If they were to use any form of travel guide it would be because of its cool factor. They are aware of what is trendy, but are more fashion followers rather than leaders, so would be considered to be mostly early majority rather than innovators. They enjoy the company of their friends but are also young adults so are growing in independence and could travel in a group or alone.

“The magazine will survive. It may not always be made of crushed trees and processed mineral deposits. It may not always consist of still pictures and written text. But as long as human beings require a convenient, assessable, portable and self- renewing source of information, explanation, provocation, inspiration and amusement, the magazine will prosper.” (Morrish, 1996: p.2)

'I have created a mood board demonstrating the inspiration for my logo. I tried to create something that showed the traditional side of Britain to encourage patriotism but also with a rebellious twist to appeal to a younger market, taking particular inspiration from what the Sex Pistols did with the Union Jack and the Queen to create their own iconic images.'

This is how I want Published Britain to be...

The print VS digital debate...what's better? 'Although the final product has taken the form of a print magazine, the digital market is not neccassarily a threat to this as “People find room in their lives for the new medium alongside the media they already love. As long as those media continue to evolve and provide an irreplaceable value.” (MPA, 2010: online)'

Does this make you want to holiday at home? http://www.youtube.com/watch?v=EZ7c6ajXc3U&feature=related

Why don't people holiday in Britain anymore? 'With the stereotype of fish and chips and ice cream on the beach it promotes an ideal for all that is British and in the Victorian era it became normal for families to take a seaside break at least once a year.'