My description of the type of person im targeting... The consumer is someone who travels a lot in their day to day life perhaps by train or bus. They enjoy listening to music whilst they travel but would also browse through any magazines provided to pass the time for example on a plane journey or the London Underground. They may have a part time job or be a recent graduate so their disposable income will be relatively low, my primary research found on average they would be willing to spend £100- £200 on a holiday in Britain so the content will need to incorporate this. Music is an important part of their lifestyle. If they were to use any form of travel guide it would be because of its cool factor. They are aware of what is trendy, but are more fashion followers rather than leaders, so would be considered to be mostly early majority rather than innovators. They enjoy the company of their friends but are also young adults so are growing in independence and could travel in a group or alone.